{"id":113,"date":"2018-07-26T10:40:05","date_gmt":"2018-07-26T01:40:05","guid":{"rendered":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/?p=113"},"modified":"2018-07-27T10:47:56","modified_gmt":"2018-07-27T01:47:56","slug":"2018-07-26-event-en","status":"publish","type":"post","link":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/news\/2018-07-26-event-en\/","title":{"rendered":"&#8220;Yellow Lounge Tokyo 2018&#8243;holding!"},"content":{"rendered":"<p><strong style=\"font-size:1.2em;\">A fusion of the world\u2019s best classic music and ultimate digital art.<br \/>\n\u201cYellow Lounge\u201d, an event hosted by the best classic music brand label,<br \/>\nDeutsche Grammophon has arrived Japan.<\/strong><\/p>\n<p>Yellow Lounge hosted by the oldest label, Deutsche Grammophon from Europe will be held by the Japanese ultimate technologist group, \u201cteamLab\u201d at the \u201cMORI Building DIGITAL ART MUSEUM: teamLab Borderless\u201d, in celebration of Deutsche Grammphon\u2019s 120th anniversary.<br \/>\nEstablished by Emil Berliner who invented the disc type record in 1898, Deutsche Grammophon is the highest regarded brand in the music world today.<br \/>\nOzawa has left their master pieces, with the total sales of 10 billion units and 65 Grammy Awards.<br \/>\nYellow Lounge event was started by Deutsche Grammophon in Frankfurt in February 2001, with the hope of audience to enjoy classic music in an urban and inviting atmosphere of clubs, LOWERING barriers for classical music enjoyment for younger demographics.<br \/>\nSome the greatest musicians that Deutsche Grammophon proudly present to the world, like the popular violinist in the classic world, Anne-Sophie Mutter and Seong Jin Cho, the winner of 2015 International Chopin Piano Competition are taking part in this event.<br \/>\nYellow Lounge has been extremely successful in Amsterdam, London, New York and other US cities with tickets so hard to get will now come to Japan in their memorable 120th anniversary year.<br \/>\nThe president of Deutsche Grammophone, Clemens Trautmann was considering a collaboration with Japanese culture for the event to be successfully held in Japan.<br \/>\nHe approached teamLab who had done an excellent work at the Milan Expo and highly regarded in Europe. The event was finalized to do at the \u201cMori Building Digital Art Museum: teamLab Borderless\u201d,<br \/>\n \u201cAt Deutsche Grammophon we are celebrating our 120th anniversary this year.<br \/>\nPreserving traditions, and always exploring innovative ideas has been in our history, ever since Emil Berliner invented the gramophone and founded the label in 1898.<br \/>\nYellow Lounge was started with the objective to have people enjoy classic music in an urban and inviting atmosphere of clubs, lowering barriers for classical music enjoyment for younger demographics.<br \/>\nThis format is enjoyed and supported in Europe and North America, and now it will start in Japan. We are grateful to present the Yellow Lounge series in Asia in partnership with VOLKSWAGEN GROUP.<br \/>\nWe believe this is an extremely important start.<br \/>\nFor this start we have asked a very popular artist collective in Japan called \u3010teamLab\u3011 for our guests and audience to enjoy the great moments in music.<br \/>\nCollaborating the greatest digital artwork and great artists from Deutsche Grammophon, and Chihiro Yamanaka as a special guest, it will be a most unforgettable art experience.<br \/>\nWe really hope everyone will enjoy this event.\u201d<br \/>\nClemens Trautmann proudly announce.<\/p>\n<p>The artists who are going to appear at the Yellow Lounge is the label\u2019s first Mix CD\/tape DJ and a conductor Aoi Mizuno, who is studying conducting at the Universit\u00e4t Mozarteum Salzburg, and Alice Sara Otto who will be releasing her first album \u201cNightfall\u201d, and the jazz pianist Chihiro Yamanaka, whom we are head over heels with, and released a classic album \u201cUtopia\u201d, this year, and the fabulous cellist, Mischa Maisky.<br \/>\nSo the theme for the event is \u201cthe fusion of classic music, which is the best acoustic music and the ultimate digital art.\u201d<br \/>\nThis event will be an unforgettable experience where artists will be using GVIDO, the world\u2019s first electric music sheet terminal manufactured in Japan.<br \/>\nSo as the theme suggests, this will definitely be an event to experience the one and only classic music.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-content\/uploads\/sites\/3329\/2018\/07\/labo.jpg\" alt=\"\" width=\"400\" height=\"267\" class=\"alignnone size-full wp-image-107\" srcset=\"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-content\/uploads\/sites\/3329\/2018\/07\/labo.jpg 400w, https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-content\/uploads\/sites\/3329\/2018\/07\/labo-300x200.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size:16px;\"><strong>Deutsche Grammophon in EPSON teamLab Borderless<br \/>\nYellow Lounge Tokyo 2018<\/strong><\/span><\/p>\n<p>At Deutsche Grammophon we are celebrating our 120th anniversary this year.<br \/>\nPreserving traditions and always exploring innovative ideas has been in our history ever since Emil Berliner invented the gramophone and founded the label in 1898.<br \/>\nYellow Lounge was started with the objective of inviting people to enjoy classical music in the urban and open atmosphere of clubs, lowering barriers to classical music for younger demographics.<br \/>\nFor the launch of the Asian Yellow Lounge series we have asked a very popular artist collective in Japan called \u201cteamLab\u201d to join us in allowing our guests and audience to enjoy great moments in music.<br \/>\nBy collaborating with the greatest digital artwork and the incredible artists from Deutsche Grammophon, and Chihiro Yamanaka as a special guest, we will create an unforgettable art experience.<\/p>\n<p>\u3010Date \/ Time\u3011 12th September \u300021:30 open\uff0f22:00 start\u3000(Tokyo time \/ TBC\uff09<br \/>\n\u3010Venue\u3011\u3000MORI Building DIGITAL ART MUSEUM: teamLab Borderless (<a href=\"https:\/\/borderless.teamlab.art\/\" rel=\"noopener\" target=\"_blank\">https:\/\/borderless.teamlab.art\/<\/a>)<br \/>\n\u3010Artists\u3011<br \/>\nAoi Mizuno (DJ) \/ Alice-Sara Ott (piano) \/ Mischa Maisky (cello) \/ Chihiro Yamanaka\uff08piano\uff09<br \/>\n\u3010tickets fee\u3011 5,000JPY<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fusion of the world\u2019s best classic music and ultimate digital art. \u201cYellow Lounge\u201d, an event hosted by the b [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-live"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":0,"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.universal-music.co.jp\/yellow-lounge\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}